The Sharjah Commerce and Tourism Development Authority, SCTDA, revealed that the emirate recorded a 3 % growth in the amount of resort guests in 2019 as compared to 2018.
The sector welcomed around 1.8 million visitors very last year with a hotel occupancy rate of sixty six %. Visitors on the Russian Federation topped the list, followed by GCC destinations like Kingdom of Oman and saudi Arabia, then India.
Khalid Jasim Al Midfa, Chairman, SCTDA, declared the emirate witnessed strong inflows of tourists throughout season that is last, because of the emirate’s key accomplishments in conditions of the launch of new leisure facilities, associated activities and tourism initiatives. Al Midfa added that Sharjah’s higher hotel occupancy rates may be due to the results of the initiatives & plans carried out consistent with the perception of H.H. Dr. Sheikh Sultan bin Muhammad Al Qasimi, Supreme Council Member and Ruler of Sharjah, to even further improve the emirate’s placement on the worldwide tourism landscape.
Al Midfa mentioned that in this article by the conclusion of 2019, the emirate had much more than 10,000 hotel rooms, comprising 1,331 rooms in 9 5 star hotels; 2,733 rooms in twenty one 4 star hotels, in addition to thirty one in one to three star hotels; and also 2,485 apartments in forty hotel apartment facilities.
Moreover, 6 new 5 star and 4 star hotels have been inaugurated year that is very last, plus over 7 different hotel plans are anticipated to be unveiled in 2020. This echoes Sharjah’s development as a must visit location for families, business travellers and those looking for exciting leisure and tourism activities, and also highlights investor trust in Sharjah’s flourishing tourism sector.
Sharjah’s tourism market is among the key pillars of the economic system of its, owing to the power of its to properly help the development of employment opportunities, diversification of economic base as well as cash flow sources. Tourism accounted for 8.8 % or even more than AED9 billion of Sharjah’s total GDP of AED102.5 billion as per the 2015 GDP data.
As part of its continued efforts to encourage tourism, attract even more visitors and visitors and also increase the emirate’s tourism competitiveness, the SCTDA launched a package deal of innovative companies previous 12 months.
These include the “Smart Mirror,” an interactive platform that encourages Sharjah’s profile as a spot of preference for visitors by enabling people to examine the emirate’s key attractions and landmarks; and the “AI Tour Guide Chatbot,” a 24×7 voice and text based chatbot created to offer the most recent info about Sharjah to visitors and respond to the queries of theirs. Accessible via WhatsApp and also Facebook Messenger and offered in 5 languages (Arabic, English, German, Russian and chinese), the “AI Tour Guide Chatbot” offers details that are exact about the emirate’s the best tourist destinations, must do leisure activities, world class resort amenities & top public.
Through 2019, the SCTDA conducted a few promotional campaigns to entice ever higher amounts of visitors as well as visitors on the emirate. Along with the above mentioned promotions, the Authority participated in different international seminars and exhibitions inside and outside of the UAE, reaching out with the target market and spreading awareness of the exceptional and unique characteristics of Sharjah as a year round family friendly destination.
Because of these initiatives, the SCTDA was in a position to release into completely new markets including the Nordic Countries, through the participation of its at the MATKA Nordic Travel Fair as well as the promotional trip organised for the very first time in Central Europe, looking for 3 leading markets in cooperation with Emirates airline. The promotional tours held in Prague, Budapest and Warsaw complement the SCTDA’s attempts to get the Sharjah Tourism Vision which strives to draw in greater than ten million visitors to the emirate by 2021.